Archive for April, 2010

This week’s Worst of the Week was recommended by a 20ish year-old, Europe-dwelling style queen who just happens to be a relative of one of the Ad Mavericks.  Yep, she’s from the same audience that the campaign targets – an easy-to manipulate, youthful wannabe who believes her Fabio is just outside the dressing room door, [...]

When I woke up this morning, I watched the news on this thing called a television. I listened to the car radio on my drive to work – during which I saw about 20 billboards. After lunch this afternoon I read three magazine articles. I actually held a printed magazine in my hand and turned [...]

Mmmmm, with spring comes the aroma of backyard grilling and the savory flavors of beef burgers and t-bone steaks on my grill. And while this menu is a staple in my house pretty much year around, the Beef Checkoff board is launching a consumer ad campaign during the month of May. Incidentally, May is also [...]

My iPhone and I have been together for nearly 2 years. It has been a great relationship and I have loved deeply. Thought it was time to share my top 10 list of most used and recommended apps for marketers! Most of these apps I use weekly if not daily and most are free. Check [...]

Buck Jones, award-winning illustrator, cartoonist and all around funny guy has been considered one of the best in the business since 1985.  On Tuesdays, he puts on his flight suit and joins the Ad Mavericks for a brief flyover on marketing and social media topics. Connect with Buck! Online Portfolio Pet Cartoons Web site Twitter [...]

Look over a magazine or farm paper of only two or three years past and the advertising copy appears crude.  What was then considered snappy is now worn and old like a garment.  Three years from now will the same be true of this year’s copy? Copy is constantly improving.  The cry always for something [...]

First we hear that AT&T has called for a retreat from its battle with Verizon on who’s 3G coverage is better. Now AT&T has introduced a new social network-y recommendation thingy that integrates with your other social networks so you can recommend restaurants and dentists to your friends (hey, that’s what they say in their [...]

In order to do our part for Earth Day, we announced on Monday that we are starting a new national celebration in conjunction with Earth Day called “National Blog Post Recycling Day.” Other than the sentences you are reading now, we will be posting no “new” content on our blog. Grab your lap top, your smart [...]

In order to do our part for Earth Day, we announced on Monday that we are starting a new national celebration in conjunction with Earth Day called “National Blog Post Recycling Day.” Other than the sentences you are reading now, we will be posting no “new” content on our blog. Grab your lap top, your [...]

Recently, I had the opportunity to visit with a leader in the local advertising/marketing community. Part of our conversation veered toward the fact that, too often, Iowa companies feel the need to go to other markets – places like Kansas City, St. Louis, Chicago, Minneapolis – to get good creative.  Our conversation sparked questions about [...]





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