Archive for May, 2010
Author: Ad Mavericks www.lessingflynn.com
It doesn’t really matter which side you fall on regarding Arizona’s controversial illegal immigration law, this ad from a tourism marketing group just over the border was just plain dumb. It seems the Tourism Promotion Commission of Sonora, the Mexican state bordering Arizona, thought it would be a good idea to promote tourism by feeding [...]
Of all the various things I’ve written over the past year as Lessing-Flynn’s marketing intern I can say this is without a doubt the most challenging. I tried making top-ten lists and other ways of collecting my thoughts, but they all seemed too cliche/corny. So here we go… To other interns/future interns: Network. Network. Network. I [...]
Imagine you’re a marketer that wants to reach a 35-45 year old male who has a household income of $100,000, has 3.2 kids, drives an SUV and lives in the Midwest. If you’re a good direct marketer you can do that in your sleep. Now trying to reach the same guy through social media. Sure, [...]
Learn more about Facebook CEO, Mark Zuckerberg’s Privacy Policy here. We gave Buck Jones the week off – catch him here next week! Author: Ad Mavericks www.lessingflynn.com :: :: :: :: :: :: :: :: :: :: ::
Advertising That “Comes Back”
(Reprinted from Agricultural Advertising)
Ads are like men — whether or not they can “come back” depends on where they have been and their record while away. And not this only — the time-worn assertion that an advertised article must “make good” means more than that the article must be right, and the business on the square; it means that the advertiser has nerve. He knows not brass, not check to bluff the thing through, but pluck and the nerves that hold; that as long as he’s in the game he has a chance.
One thing that puts a lot of advertisers out of the game is talk of “business depression” –Money scarce? No, sir. Nothing is scarce in this country. There is plenty of everything in business except Time, and, strange to say, time is the one thing that is periodically and unnecessarily wasted by giving up to that bugaboo “business depression.”
The advertiser whose ads come back in money and prestige, and all sorts of business success, is the man who isn’t afraid; the man who takes advantage of the other fellow’s scare to spend more money for publicity–to secure merchandise at scared-down prices–the man who smiles away the clouds of panic; the man who keeps his head cool and his feet warm.
And it is so with all sustained and continuous purpose–the ads go forth, not only to make good, but to “come back” manifold; in money. And in the best of all returns, the confidence and support of the public.
One of our employees left to get his oil changed over lunch today at this Valvoline Instant Oil Change in Clive, Iowa. His car was serviced at around 11:50. While he was there, an employee told him, “Your battery is going to die at any time, now. We recommend you replace it.” He was then [...]
Des Moines start-up, Dwolla has found a way to market themselves which will increase their number of customers while supporting one of Des Moines’ gems, the Des Moines Social Club. If you aren’t familiar, Dwolla is a peer-to peer payment platform which allows any user to send and receive money from any other user. This [...]
Advertising men have had the didactic paradox “Don’t say don’t” dinned into their ears for so long that they have come to bow before it as to a fetich. Hartwell Mason in Agricultural Advertising has come forward with ingenious arguments to support his contention that we may use negative copy once in a while. This [...]
Buck Jones, award-winning illustrator, cartoonist and all around funny guy has been considered one of the best in the business since 1985. On Tuesdays, he puts on his flight suit and joins the Ad Mavericks for a brief flyover on marketing and social media topics. Connect with Buck! Online Portfolio Pet Cartoons Web site Twitter [...]
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