Archive for July, 2010
We were excited when our friends at UNI’s MyEntre.Net, Iowa’s online community for Iowa entrepreneurs and small business, asked us to help design and launch a campaign to give away $1000 a month to an Iowa entrepreneur or small business owner to help grow their business in Iowa. The contest site can be found at [...]
A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]
“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]
So the folks at Lessing-Flynn asked me to come up with a blog idea. Well, I came up with one for the entire summer. What I’ve come to realize in a short time is that Lessing-Flynn always starts by telling a client’s story. Well, the employees at Lessing-Flynn have stories too, so why not get to know [...]
There’s been a mini-revival lately of companies using kids in their advertising (the new campaigns by Ally Bank and E*trade are good examples). When done well, kids can portray honesty and sincerity – something that definitely makes sense for brands in the financial industry, but also for the image issues facing the healthcare industry brands [...]
(press play, then read) California knows how to party, but will the lyrics change to California knows how to advertise? The state of California is so broke the state legislature has passed Senate Bill 1453 and if the Assembly passes it, the new law would commission a study of electronic license plates for advertising and [...]
The championship for brand supremacy in Iowa featured the The Iowa State Fair vs The Iowa Clinic. Want to know who won? Of course we are going to make you watch the video. Thanks to everyone who voted, tweeted, posted this to Facebook or simply told their neighbor! Updated Brackets: PDF Version JPG Version To engage [...]
Welcome to the Championship match-up of Lessing-Flynn‘s Battle of the Brands. Why is Cinderella eating a corn dog? The answers to your questions, the final four winners and the championship match-up are posted below. To VOTE for your favorite brand click here or find another voting link at the bottom of this post. Voting will [...]
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