Kids Hawking Health Insurance

July 21, 2010 in Advertising, Branding, Creative and Design, Marketing, Public Relations, Traditional Media
Tags: Ally Bank, Blue Cross Blue Shield, E*Trade, financial industry marketing, health insurance marketing, healthcare marketing, honesty in marketing, marketing with kids, sincerity in marketing, Trigon

There’s been a mini-revival lately of companies using kids in their advertising (the new campaigns by Ally Bank and E*trade are good examples).  When done well, kids can portray honesty and sincerity – something that definitely makes sense for brands in the financial industry, but also for the image issues facing the healthcare industry brands recently as well.

These spots from Trigon Blue Cross Blue Shield are a couple years old, but they would be perfect for today’s enflamed  healthcare environment.  Healthcare and insurance marketing has gotten too cold and serious – probably a symptom of being beaten down by the government and the press over the past couple years.

These spots are simple, engaging, authentic and leave you with a positive impression of the Trigon brand. They also connect well with those most concerned with the “who” and “how” of healthcare decisions.