Bills White Wall: They got tires and S#!t
Have you ever heard of Bill’s White Wall? I went there for a tire about ten years ago when I had a flat downtown. Haven’t thought about them since. Until this morning as I am driving into work and hear a radio ad for them on Lazer 103.3.
Click this link to check out the most memorable radio spot I’ve heard in my life. Listen the whole way through. Brilliant, right? The thing I love about it is that I remembered the end jingle, the winning jingle, the one with the company name in it: “Bills White Wall, they got tires and s#!t.” – Simple. Easy to remember. Fun to sing.
So, too risky? I don’t think so. I mean, these guys sell tires and s#!t. See, it’s effective. What does a company that sells tires and s#!t really have to lose? We’re not talking about financial investments or renewable energy. We’re talking about tires and s#!t.
There was a movie in 1990 called “Crazy People” starring Dudley Moore as an ad executive. His approach was total honesty in advertising.
Buy Volvos: They’re boxy but they’re good, and Metamucil: It helps you go to the toilet. If you don’t use it, you’ll get cancer and die.
I’m not suggesting you drop profanity into your tagline, but some of you brands out there would benefit from taking a risk.
-Author: Josh Fleming
www.lessingflynn.com
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August 28, 2010 at 4:11 pm
LOVE Bill’s White Walls commercial. The only song I can sing and not worry about hitting the note accurately.
Honestly….it’s a promo that get’s stuck in your head…like right now….stuck. I’ll be singing (in my head) “We’ve got tires and $hi!” all dang day long
nice
August 30, 2010 at 7:47 am
Easily the sweetest thing to hit the airwaves since Uncle Ted’s “Stranglehold.” Not only is the jingle catchy and easy to remember, but the commercial as a whole adequately captures the culture of Bill’s White Wall: We don’t need to be flashy, we don’t need some trendy rap song to prove we’re hip – all we need is to express the straightforward point that we’re Bill’s White Wall, and we’ve got tires and the like.
That’s why I’ve loved this commercial since it hit sports radio maybe a year ago. The first 20-30 times I heard it, I was like, “Yeah, this is my commercial. Crank it up!” Compare that, on the other hand, to some worthless tripe that sullies the airwaves like that Coca-Cola commercial where the 25-year-old dude plays an empty Coke bottle to demonstrate his appreciation for his mother. I mean, what the hell are we supposed to take away from that? Your mother works hard in the kitchen and that’s worth an empty Coke bottle, so buy Coke and make an ass of yourself at the dinner table? It doesn’t make me want to buy more Coke. Makes me want to barrel into a ditch.