Great Brands Need a Vision

September 8, 2010 in Advertising, Branding, Marketing
Tags: 1997, Apple, Apple Store, Branding, iPad, iPhone, Ipod, steve jobs, vision

Think back 13 years ago.  Before the Euro, the Roth IRA, Lance Armstrong’s first Tour de France win and Monica Lewinsky’s rise to fame.  Seems like a long time ago, right?  Now, think back to what your company’s vision was in 1997.  Probably can’t remember, right?  And if so, how many “new” visions has your [...]