Author Archive for: Bellana Putz
When you live in the state of Iowa, more often than not, corn is mentioned in a conversation. Whether it’s farmers talking about the corn market, women at the grocery store comparing corn casserole recipes, people listening to the Heywood Banks I-80 Corn Song or tv commercials about cellulosic ethanol made from corn. POET Energy launched several [...]
(press play, then read) California knows how to party, but will the lyrics change to California knows how to advertise? The state of California is so broke the state legislature has passed Senate Bill 1453 and if the Assembly passes it, the new law would commission a study of electronic license plates for advertising and [...]
In following tradition, I wanted to spotlight the dairy industry as June is DAIRY month. Dairy producers began celebrating the annual tradition in the 1930′s and for some of us, we benefit daily from their hard work. So let’s raise our milk-filled-glasses to the dairy industry and take a look at these facts. “Got milk?” [...]
Whether or not you are involved in agriculture, you’ve probably heard in one form or another anti-agricultural groups such as PETA or HSUS attacking agriculturalists for one reason or another. These groups attack farmers and ranchers for administering medicines for routine herd health, for halter-breaking cattle and horses, and for producing healthy food in an [...]
Mmmmm, with spring comes the aroma of backyard grilling and the savory flavors of beef burgers and t-bone steaks on my grill. And while this menu is a staple in my house pretty much year around, the Beef Checkoff board is launching a consumer ad campaign during the month of May. Incidentally, May is also [...]
http://www.youtube.com/watch?v=mCR_J2fWsKA
Proofreading is the last thing we do on every project. Sometimes a project is re-worked and edited so many times, it becomes a blur. After you’ve looked at the same text for the 15th time, you are certain: “yep, it’s okay.” I’m guessing that’s what Chile’s mint boss thought too. He’s out of a job [...]
During the 3rd quarter of the Super Bowl, 106.5 million people if still engaged saw the Google commercial. And if you’ve noticed, you haven’t seen many, if any Google T.V. commercials. Owning 66% market share Google Chief Executive Eric Schmidt has been quoted that Google has earned its dominant market share by the quality of [...]
“I finally caught that tail I’ve been chasing.” Yes, that’s what your dog will tweet about if you purchase Mattel’s newest innovation. According to Mattel’s director of Marketing, Susan Russo “this capitalizes on two popular trends – the use of social media and real time communication, as well as peoples’ extreme love for their dogs.” [...]
I wanted to share a developing story about my client Vermeer. Last year they asked for some ideas to help market a baler. So, as usual we put together a list of tactics to really make a mark in a tight geography. We decided to pursue something new for their product marketing. And since it [...]
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admavericks
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Bellana Putz
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