What My Nine Year Old Taught Me About Image Branding

August 25, 2010 in Advertising, Branding, Lessing-Flynn, Marketing, Public Relations, Self Promotion
Tags: Advertising, Ben Roethlisberger, Big Ben, espn, image branding, Marketing, nfl, Pittsburg, Pittsburg Steelers, Steelers

Meet my nine year old daughter, Grace. She is a dynamic, energetic, athletic and extremely sharp girl, who is also extremely passionate about NFL football, and particularly, the Pittsburg Steelers.  Her room is painted gold, her bed displays the full NFL limited bedding collection and multiple posters, trading cards, super bowl and playoff caps adorn [...]

Dream Big Grow Here – Supporting Iowa Entrepreneurs

July 30, 2010 in Advertising, Creative and Design, Direct Marketing, Iowa, Lessing-Flynn, Marketing, Public Relations, Social Media, That's Kinda Cool, Traditional Media
Tags: Dream Big Grow Here, grow your business in Iowa, iowa business, Iowa Entrepreneur, myentre.net, UNI

We were excited when our friends at UNI’s MyEntre.Net, Iowa’s online community for Iowa entrepreneurs and small business, asked us to help design and launch a campaign to give away $1000 a month to an Iowa entrepreneur or small business owner to help grow their business in Iowa. The contest site can be found at [...]

Is the Internet Turning Pink?

May 4, 2010 in Advertising, Creative and Design, Marketing, Online Marketing, Public Relations, Social Media
Tags: campaign, estee lauder, facebook, jess held, Lessing-Flynn, Marketing, marketing to women, Social Media, women in social media

Women have more than established their presence in the world of social media. Some recent survey data of male and female use of social networks: Facebook: Male: 43% Female: 57% Delicious Male: 48% Female: 52% Flickr Male: 45% Female: 55% Myspace Male: 36% Female: 64% Ning Male: 41% Female: 59% Twitter Male: 43% Female: 57% [...]

Top 10 List of Apps for Marketers

April 27, 2010 in 1, Advertising, Creative and Design, Marketing, Smart Phones, Social Media, That's Kinda Cool
Tags: a personal assistant, apps, automattic, google, iPhone, itimesheet, Keynote Remote, linkedin, Marketing, simplemind touch, smart phone, worldcard contacts

My iPhone and I have been together for nearly 2 years. It has been a great relationship and I have loved deeply. Thought it was time to share my top 10 list of most used and recommended apps for marketers! Most of these apps I use weekly if not daily and most are free. Check [...]

When You Should NOT Use Social Media.

April 8, 2010 in Social Media
Tags: B-to-B Magazine, marketing strategy, social media content, Social media marketing strategy, social media strategy

Everyone is talking about social media. How do we use it, how do we resource it, what is the message, what is our strategy? Agencies are building their social media departments, consultants are rushing from client to client presenting a case for social media and companies are aligning internal teams to implement and manage social [...]

If You Can’t Tweet, You Might Get Beat.

March 10, 2010 in Lessing-Flynn, Marketing, Online Marketing, Public Relations, Self Promotion, Social Media
Tags: employment, facebook, job search, Lessing-Flynn, Social Media, social media footprint, social media ninja, twitter

Social media skills are becoming mandatory for career success and now, more than ever, mandatory to land a job.  The landscape of the job market today has no doubt shifted and that shift is favoring those who are social media savvy. Below are a sampling of job requirements on numerous sites: “Twitter and Facebook experience [...]

Online Tools For Your Event Planning

February 9, 2010 in Advertising, Event Marketing, Lessing-Flynn, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: Event Marketing, event planning, eventbrite, google maps, Lessing-Flynn, online events, slideshare, Social Media, Twtvite, Ustream

Event marketing continues to be a key focus for Lessing-Flynn as many of our clients are engaged in tradeshow strategy, customer, media and open house events.  There are many free tools available that make event planning easier, from planning through post event follow up.  Below are a few that I find to be great tools. [...]

Why We Can Still Trust Toyota

February 1, 2010 in Advertising, Lessing-Flynn, Marketing, Public Relations, Social Media
Tags: crisis communication, firestone, ford, PR, Social Media, toyota, toyota recall, tundra

By now we have all heard plenty regarding Toyota’s problems, the huge recall and production shut down. This has to be the biggest PR crisis in the industry since the Ford-Firestone problems nearly a decade ago. We have seen the Twitter and blog chatter and it is ugly. Toyota shares have tumbled nine percent on [...]

Everyone is a spokesperson!

January 13, 2010 in Event Marketing, Public Relations
Tags: brand, customer interaction, customer relationships, dealers, media event, spokesperson, spokesperson tips, tradeshow, twitter

It seems as though tradeshow and event season is always upon our clients at Lessing-Flynn. Recently we have shared some strategies, tips & tactics to help your team members be a model spokesperson for your organization! 1.    Everyone in your organization is a spokesperson. No matter where you are. At a tradeshow, field day, media [...]

Ag Leader Technology Kicks off 2010!

December 22, 2009 in Advertising, Agriculture, Event Marketing, Marketing, Public Relations
Tags: Ag Leader, ag leader dealers, ag leader technology, al myers, Event Marketing, matt darr, scott mckain

“Maverick missing in action?” “Where the Held ya been?” “Share some blog love, Jess!” Just a few of the jabs I’ve received the past few weeks from fellow Ad Mavericks.  I have actually had the pleasure and opportunity to work onsite with two clients who have recently hosted year end meetings. 2009 has been an [...]