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Think back 13 years ago. Before the Euro, the Roth IRA, Lance Armstrong’s first Tour de France win and Monica Lewinsky’s rise to fame. Seems like a long time ago, right? Now, think back to what your company’s vision was in 1997. Probably can’t remember, right? And if so, how many “new” visions has your [...]
With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases. Even social media wonks have figured out [...]
A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]
There’s been a mini-revival lately of companies using kids in their advertising (the new campaigns by Ally Bank and E*trade are good examples). When done well, kids can portray honesty and sincerity – something that definitely makes sense for brands in the financial industry, but also for the image issues facing the healthcare industry brands [...]
It doesn’t really matter which side you fall on regarding Arizona’s controversial illegal immigration law, this ad from a tourism marketing group just over the border was just plain dumb. It seems the Tourism Promotion Commission of Sonora, the Mexican state bordering Arizona, thought it would be a good idea to promote tourism by feeding [...]
No matter what you think of Iowa Governor Chet Culver and the wise band of bumblers who spend a few months every winter under the golden dome just east of downtown Des Moines (and we’re talking about both sides of the aisle here), at least they didn’t hatch a plan to scare the crap out of [...]
First we hear that AT&T has called for a retreat from its battle with Verizon on who’s 3G coverage is better. Now AT&T has introduced a new social network-y recommendation thingy that integrates with your other social networks so you can recommend restaurants and dentists to your friends (hey, that’s what they say in their [...]
Recently, I had the opportunity to visit with a leader in the local advertising/marketing community. Part of our conversation veered toward the fact that, too often, Iowa companies feel the need to go to other markets – places like Kansas City, St. Louis, Chicago, Minneapolis – to get good creative. Our conversation sparked questions about [...]
If you’re like me and you’ve watched any of the NCAA Basketball tournament the past couple weeks, I’m fairly sure you’re as tired as I am of seeing jiggly body-painted, middle-aged airline baggage crew members touting the fact that, at Southwest Airlines, bags fly free. Let’s just say, based on the number of times they [...]
Imagine what would happen if your wife, girlfriend, boss or professor expected you to attend a poetry/classical musical event on the same day and same time as “the big game.” That’s exactly what happened to more than 1,000 unsuspecting soccer fans in Italy when Heineken hatched their plan. They enlisted a couple hundred accomplices to [...]
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