Is Your Marketing Filled with Gobbledygook?

July 29, 2010 in Advertising, copywriting, Marketing, Online Marketing, Public Relations, SEO
Tags: cliches, copywriting, David Meerman Scott, Gobbledygook, good copywriting, jargon, NAMA, National Agri-Marketing Association

A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]

Who is The Des Moines Egotist?

May 17, 2010 in Advertising, copywriting, Creative and Design, Des Moines, Iowa, Marketing
Tags: ad agency, adam lackey, andrew clark, bit method, Cat Rocketship, Dan Fish, Des Moines, des moines egotist, Integer, Jason Lacava, josh fleming, justin brady, Love Scott, Matt Meszaros, Onpurpos, Revenge of the Nerds, Scott Rocketship, Shopper Culture, Strategic America, The Brand Chef, The Ogre, Tom Porter, Trilix

So I get this email. Click it and read it. Couple that with the fact that I’ve only been asked about the identity of The Des Moines Egotist ten times a day for the last two weeks. If you haven’t heard, there’s a new kid in town. A blog for all things creative in Des [...]

Paul Lessing: Advertising in 2012 A.D.

April 26, 2010 in Advertising, copywriting, Creative and Design, Des Moines, Iowa, Lessing-Flynn, Marketing, Paul Lessing, That's Kinda Cool, Web Analytics
Tags: advertising predictions, fortune teller, future, Marketing, predictions, telepathy, the future of advertising

Look over a magazine or farm paper of only two or three years past and the advertising copy appears crude.  What was then considered snappy is now worn and old like a garment.  Three years from now will the same be true of this year’s copy? Copy is constantly improving.  The cry always for something [...]

Paul Lessing: What Advertising Has Done For Literature

April 19, 2010 in Advertising, copywriting, Des Moines, Iowa, Marketing, Paul Lessing
Tags: Advertising, copy writing, effect of advertising on literature, Lessing-Flynn, literature, Paul Lessing

Twenty years ago advertising was called a graft, ten years ago a game.  Today it is styled a profession and the best brains of the world are clamoring for admission. The profession of advertising rewards its devotees highly because it demands much.  The capable advertising writers of today are keen, studious men, – men of college [...]