Putting a Face on Your Marketing

August 6, 2010 in Advertising, CRM, Event Marketing, Marketing, Online Marketing, Public Relations, Social Media
Tags: central Iowa blogger breakfast, Event Marketing, lead generation, tweetup

With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases.  Even social media wonks have figured out [...]

Love The One You’re With

January 12, 2010 in Advertising, CRM, Marketing, Public Relations
Tags: andrew clark, back to the future reference, customer retention, directv, love the one you're with, mcfly, MediaCom, stephen stills, The Brand Chef, think, think mcfly

I gotta give a small hat tip to my buddy, Andrew Clark, a.k.a. The Brand Chef for some inspiration on this one. You see, Mr. Brand Chef does a good job of incorporating music into his social offering every day, so Andrew, enjoy. I was a DIRECTV customer for about four years. I had the [...]

Mothernature + Email = Event Success (???)

December 28, 2009 in Advertising, Agriculture, CRM, Event Marketing, Iowa, Lessing-Flynn, Online Marketing, Public Relations, Social Media
Tags: Advertising, Agriculture, bred heifers, cattle sale, club calves, dunlap sale barn, farming, Online Marketing, roecker cattle

40 mph winds, 21″ of new snow, road advisories all over the Midwest and a cattle sale scheduled on Sunday December 27 is a recipe for disaster and by far a cattlemen’s worst nightmare. Luckily, “you’ve got mail,” e-mail that is to inform you of an event postponement. My husband and I raise, buy and [...]

You Suck at the Internet!

September 14, 2009 in Advertising, Creative and Design, CRM, Marketing, Online Marketing
Tags: bad clip art, bad web site, good web site, josh fleming, SEO, tertiary content, visual weight on the web, web navigation, web search, web site design, web site tips

Yes, I said it. I looked at your Web site and you haven’t paid attention to that thing in years. You treat that thing like a red headed step child you keep hidden in the basement. Seriously, its bad. Even worse, people that visit your Web site once never come back. Why? Well, you don’t [...]

Meet my new friend, (insert your brand name here)

August 31, 2009 in Advertising, CRM, Online Marketing, Social Media
Tags: dos equis, dos equis academy, emarketer, josh fleming, Social Media, social media lead generation, social media marketing, social media statistics, the most interesting man in the world

A large majority of marketers are still under the belief that social media is a medium to connect friends to friends. These same marketers have yet to embrace the concept that friends can actually be friends of brands. Finally, we have some solid proof. The folks at emarketer released this study today. Here are the [...]

Worst of the Week: Lazy Show Marketing

August 21, 2009 in Advertising, CRM, Marketing, Worst of the Week
Tags: bad marketing, brand image, Event Marketing, exhibitor, iowa state fair, lazy employees, lead generation, marketing strategy, trade show booth, trade show marketing, varied industries building

Last weekend, I spent a good part of the day at the Iowa State Fair with the family.  We took a quick stroll through the Varied Industries Building.  I wish I would have had my camera out to demonstrate – as there were several worst of the week candidates all in one building! According to [...]

Don’t buy your Twitter followers!

August 10, 2009 in Advertising, CRM, Marketing, Public Relations, Social Media
Tags: brand advocates, CRM, email newsletters, facebook, facebook fan page, lead generation, mashable, Michael Jackson, michael jackson twitter background, opt-in, spam, twitter, usocial, youtube

I can’t believe I’m writing another post about Michael Jackson. However, Mashable reported this morning on a press release by Usocial that someone in the Michael Jackson camp was trying to buy Twitter followers. What? That would be like telling Oprah and Ashton that they weren’t popular enough to build a follower list naturally. Not [...]