DSM: SUSHIBOMB

August 3, 2010 in Advertising, Creative and Design, Des Moines, Direct Marketing, DSM: SUSHIBOMB, Event Marketing, Iowa, Lessing-Flynn, Marketing, Social Media, That's Kinda Cool, Traditional Media
Tags: 80/35, bacon, bacon fest, blog, Chris Hanson, Des Moines, des moines sushi bomb, dsm: sushibomb, event, facebook, jess held, MediaCom, sakari, Social Media, spencer anderson, sushi, Traditional Media, twitter, youtube

Going to Des Moines’ sushi restaurants has become a frequent occurrence for many of us at Lessing-Flynn. We’ve turned non believers like Jess Held and sushi virgins like our former intern, Spencer Anderson into brand advocates of all things sushi. About six months ago, a few of us from Lessing-Flynn were having lunch at Sakari, a fairly new and [...]

Dream Big Grow Here – Supporting Iowa Entrepreneurs

July 30, 2010 in Advertising, Creative and Design, Direct Marketing, Iowa, Lessing-Flynn, Marketing, Public Relations, Social Media, That's Kinda Cool, Traditional Media
Tags: Dream Big Grow Here, grow your business in Iowa, iowa business, Iowa Entrepreneur, myentre.net, UNI

We were excited when our friends at UNI’s MyEntre.Net, Iowa’s online community for Iowa entrepreneurs and small business, asked us to help design and launch a campaign to give away $1000 a month to an Iowa entrepreneur or small business owner to help grow their business in Iowa. The contest site can be found at [...]

How would you like your steak?

July 26, 2010 in Advertising, blogging, Direct Marketing, Marketing, Online Marketing, ROI, SEO, Smart Phones, Social Media, Traditional Media
Tags: A1 Sauce, Advertising, broadcast, claire celsi, Dell, Des Moines, direct mail, Django, email, facebook, josh fleming, Marketing, marketing ROI, outdoor, rss, steak, twitter, Valassis, youtube

“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]

Why Direct Marketers Struggle with Social Media

May 26, 2010 in Advertising, Direct Marketing, Marketing, Online Marketing, Social Media, Traditional Media
Tags: direct mail, direct marketing, email, email marketing, facebook, georgann smith, josh fleming, Linked In, ning, Social Media, target demographics, twitter, youtube

Imagine you’re a marketer that wants to reach a 35-45 year old male who has a household income of $100,000, has 3.2 kids, drives an SUV and lives in the Midwest. If you’re a good direct marketer you can do that in your sleep. Now trying to reach the same guy through social media. Sure, [...]