Guerrilla (FISH) Marketing in Des Moines

August 6, 2010 in Des Moines, DSM: SUSHIBOMB, Event Marketing, Guerrilla Marketing, Iowa, Lessing-Flynn, Marketing
Tags: adams aquatics, Chris Hanson, Des Moines, des moines sushi, dsm: sushibomb, Ellen Held, fish costume, guerrilla marketing, happi sushi, jordan creek town center, mcdonald's, Michael Libbie, skywalk, sushi, sushi fish

Putting a Face on Your Marketing

August 6, 2010 in Advertising, CRM, Event Marketing, Marketing, Online Marketing, Public Relations, Social Media
Tags: central Iowa blogger breakfast, Event Marketing, lead generation, tweetup

With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases.  Even social media wonks have figured out [...]

DSM: SUSHIBOMB

August 3, 2010 in Advertising, Creative and Design, Des Moines, Direct Marketing, DSM: SUSHIBOMB, Event Marketing, Iowa, Lessing-Flynn, Marketing, Social Media, That's Kinda Cool, Traditional Media
Tags: 80/35, bacon, bacon fest, blog, Chris Hanson, Des Moines, des moines sushi bomb, dsm: sushibomb, event, facebook, jess held, MediaCom, sakari, Social Media, spencer anderson, sushi, Traditional Media, twitter, youtube

Going to Des Moines’ sushi restaurants has become a frequent occurrence for many of us at Lessing-Flynn. We’ve turned non believers like Jess Held and sushi virgins like our former intern, Spencer Anderson into brand advocates of all things sushi. About six months ago, a few of us from Lessing-Flynn were having lunch at Sakari, a fairly new and [...]

A Little Help from Our Friends

June 10, 2010 in Advertising, blogging, Event Marketing, Iowa, Marketing, Non-Profit, Social Media
Tags: Bill Cosby, blog, Bob Montgomery, facebook, Iowa, johnston green days, Jomarie Tucci, Leslie Malcolm, Lessing-Flynn, Light the Night for Sight, MediaCom, Moriah Lutz-Tveite, OnMedia, passion, prevent blindness iowa, pro bono, Professional Video, ProVidInc., PSA, Public Service Announcement, Rod Dougherty, Social Media, Tim Bloomquist, twitter, Webby Awards, youtube

When you’re passionate about something, people can sense it. Passion seems to bring the best out of others. It certainly brings out the best in me. I could list all of the personal reasons I am passionate about what Prevent Blindness Iowa does for our community- but I’d like you to find out for yourself through [...]

Worst of the Week: Jess Held at the NOVA Awards

May 14, 2010 in Advertising, Branding, Creative and Design, Des Moines, Event Marketing, Iowa, Lessing-Flynn, Marketing, Public Relations, Self Promotion, That's Kinda Cool, Worst of the Week
Tags: Ag Leader, american marketing association, Best of Show, Hellman and Associates, Iowa, jess held, Lessing-Flynn, Marsh U.S. Consumer, nova awards, pella corporation, Shazam, The Members Group, transvestite, Trilix

Never before has winning a marketing or advertising award led us to a Worst of the Week nominee … until today. The Iowa Chapter of the American Marketing Association held their annual NOVA Awards last night, recognizing some of the top results-driven marketing ideas in Iowa. The show, themed “Results are Beautiful” featured beauty queen [...]

Big Omaha + Social Media Case Study = Twitterview

May 5, 2010 in Advertising, Des Moines, Event Marketing, Marketing, Social Media, Speaking Events
Tags: big omaha, charitywater, Des Moines, drew oxide, foursquare, gary vaynerchuck, garyvee, guerrilla marketing, Iowa, Jason Fried, jeff slobotski, josh fleming, nebraska, Nerdy Thirty, omaha, oxide design, scott harrison, Silicon Prairie News, Social Media, social media case study, Tony Hsieh, twitterview, Wendy Townley

On Tuesday afternoon, I had the pleasure of doing the first ever AdMaverick’s twitterview with Big Omaha founder, Jeff Slobotski. Big Omaha is billed as “The culmination of the amazing entrepreneurial energy taking place within the Midwest” and is Silicon Prairie News’ (SPN) premier event. In 2009, the inaugural event brought together 400-plus entrepreneurs, innovators and [...]

Player of the Game: Heineken

March 23, 2010 in Advertising, Event Marketing, Marketing, Online Marketing, Social Media, That's Kinda Cool, Traditional Media
Tags: Advertising, Event Marketing, guerilla marketing, Heineken, integrated marketing, marketing media, Social Media, social media content, traditional marketing, Traditional Media

Imagine what would happen if your wife, girlfriend, boss or professor expected you to attend a poetry/classical musical event on the same day and same time as “the big game.”  That’s exactly what happened to more than 1,000 unsuspecting soccer fans in Italy when Heineken hatched their plan.  They enlisted a couple hundred accomplices to [...]

Online Tools For Your Event Planning

February 9, 2010 in Advertising, Event Marketing, Lessing-Flynn, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: Event Marketing, event planning, eventbrite, google maps, Lessing-Flynn, online events, slideshare, Social Media, Twtvite, Ustream

Event marketing continues to be a key focus for Lessing-Flynn as many of our clients are engaged in tradeshow strategy, customer, media and open house events.  There are many free tools available that make event planning easier, from planning through post event follow up.  Below are a few that I find to be great tools. [...]

Mr. Pink in Des Moines? Kind of…

January 27, 2010 in Des Moines, Event Marketing, Iowa, Social Media Capital of the World, Speaking Events, That's Kinda Cool
Tags: book signing, central iowa bloggers, cool event, dan pink, Daniel Pink, Des Moines, des moines social club, drive, Iowa, Mr. Pink, skype, virtual book signing

No, not that Mr. Pink. Here’s a cool idea that was spawned out of the Central Iowa Bloggers group. The group tried to get author, Daniel Pink, to come to Des Moines for a book signing. Mr. Daniel Pink is a New York Times best selling author and the idea of having authors and speakers [...]

Everyone is a spokesperson!

January 13, 2010 in Event Marketing, Public Relations
Tags: brand, customer interaction, customer relationships, dealers, media event, spokesperson, spokesperson tips, tradeshow, twitter

It seems as though tradeshow and event season is always upon our clients at Lessing-Flynn. Recently we have shared some strategies, tips & tactics to help your team members be a model spokesperson for your organization! 1.    Everyone in your organization is a spokesperson. No matter where you are. At a tradeshow, field day, media [...]