Archive for the ‘Online Marketing’ Category
With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases. Even social media wonks have figured out [...]
A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]
“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]
Imagine you’re a marketer that wants to reach a 35-45 year old male who has a household income of $100,000, has 3.2 kids, drives an SUV and lives in the Midwest. If you’re a good direct marketer you can do that in your sleep. Now trying to reach the same guy through social media. Sure, [...]
What’s one of the first things you ever learned as a kid? Stop. Look & Listen. This was a great phrase to remember and has helped me avoid personal injury – at least on the streets. So you want to start a blog? That’s great to hear. As someone who has blogged since 2001 I [...]
Women have more than established their presence in the world of social media. Some recent survey data of male and female use of social networks: Facebook: Male: 43% Female: 57% Delicious Male: 48% Female: 52% Flickr Male: 45% Female: 55% Myspace Male: 36% Female: 64% Ning Male: 41% Female: 59% Twitter Male: 43% Female: 57% [...]
First we hear that AT&T has called for a retreat from its battle with Verizon on who’s 3G coverage is better. Now AT&T has introduced a new social network-y recommendation thingy that integrates with your other social networks so you can recommend restaurants and dentists to your friends (hey, that’s what they say in their [...]
Imagine going on your local Hy-Vee grocery store, pushing your cart through the aisles, stocking up on food for your family for the next week or two. Just as you reach the last aisle and with your basket almost full, an announcement comes over the intercom: “Due to economic conditions, Hy-Vee will now begin charging [...]
I wasn’t intending to go to the Field of Dreams movie site. I was on my way to Milwaukee heading east on Highway 20 and the sign for Dyersville caught me off guard. The stop would delay the journey, but how can you not stop at the Field of Dreams? I mean, it’s the freaking Field [...]
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