Archive for the ‘Public Relations’ Category
Meet my nine year old daughter, Grace. She is a dynamic, energetic, athletic and extremely sharp girl, who is also extremely passionate about NFL football, and particularly, the Pittsburg Steelers. Her room is painted gold, her bed displays the full NFL limited bedding collection and multiple posters, trading cards, super bowl and playoff caps adorn [...]
When you live in the state of Iowa, more often than not, corn is mentioned in a conversation. Whether it’s farmers talking about the corn market, women at the grocery store comparing corn casserole recipes, people listening to the Heywood Banks I-80 Corn Song or tv commercials about cellulosic ethanol made from corn. POET Energy launched several [...]
With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases. Even social media wonks have figured out [...]
We were excited when our friends at UNI’s MyEntre.Net, Iowa’s online community for Iowa entrepreneurs and small business, asked us to help design and launch a campaign to give away $1000 a month to an Iowa entrepreneur or small business owner to help grow their business in Iowa. The contest site can be found at [...]
A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]
There’s been a mini-revival lately of companies using kids in their advertising (the new campaigns by Ally Bank and E*trade are good examples). When done well, kids can portray honesty and sincerity – something that definitely makes sense for brands in the financial industry, but also for the image issues facing the healthcare industry brands [...]
It doesn’t really matter which side you fall on regarding Arizona’s controversial illegal immigration law, this ad from a tourism marketing group just over the border was just plain dumb. It seems the Tourism Promotion Commission of Sonora, the Mexican state bordering Arizona, thought it would be a good idea to promote tourism by feeding [...]
Never before has winning a marketing or advertising award led us to a Worst of the Week nominee … until today. The Iowa Chapter of the American Marketing Association held their annual NOVA Awards last night, recognizing some of the top results-driven marketing ideas in Iowa. The show, themed “Results are Beautiful” featured beauty queen [...]
Whether or not you are involved in agriculture, you’ve probably heard in one form or another anti-agricultural groups such as PETA or HSUS attacking agriculturalists for one reason or another. These groups attack farmers and ranchers for administering medicines for routine herd health, for halter-breaking cattle and horses, and for producing healthy food in an [...]
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