How would you like your steak?

July 26, 2010 in Advertising, blogging, Direct Marketing, Marketing, Online Marketing, ROI, SEO, Smart Phones, Social Media, Traditional Media
Tags: A1 Sauce, Advertising, broadcast, claire celsi, Dell, Des Moines, direct mail, Django, email, facebook, josh fleming, Marketing, marketing ROI, outdoor, rss, steak, twitter, Valassis, youtube

“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]

Buck’s Take: Social Media ROI

May 11, 2010 in Cartoons by Buck Jones, ROI, Social Media
Tags: Ad Mavericks, Buck Jones, claire celsi, public relations princess, ROI, Social Media, Social Media Cartoon, social media ROI, toon

Buck Jones, award-winning illustrator, cartoonist and all around funny guy has been considered one of the best in the business since 1985.  On Tuesdays, he puts on his flight suit and joins the Ad Mavericks for a brief flyover on marketing and social media topics. Connect with Buck! Online Portfolio Pet Cartoons Web site Twitter [...]

Paul Lessing: My Advertising Creed

March 15, 2010 in Advertising, Des Moines, Iowa, Marketing, Paul Lessing, ROI, Self Promotion, That's Kinda Cool
Tags: ad agency founder, Advertising, advertising creed, advertising motto, andrew carnegie, Des Moines, Iowa, Lessing Advertising Agency, Paul Lessing, ROI, The Melting Pot

I believe in personal service. Andrew Carnegie may be right in his belief that success consists in having the ability to have capable assistants, but my motto is: “Never intrust to a subordinate important matters where personal supervision will preclude costly mistakes.” Of every account handled by the Lessing Advertising Agency, I plan the campaign [...]

Brand Experience Report 2009

January 5, 2010 in Advertising, Marketing, Online Marketing, Public Relations, ROI, Social Media
Tags: Brand Experience, online advertising, Online brand experience, Online Marketing, Razorfish, slideshare, social media tools

Still not a believer of how people interact with your brand online?  Page through this new research from Razorfish – a leading digital marketing firm.  They’re finding that consumers are using and interacting with brands online more than most think. And what happens next?  Those interactions and online experiences with your brand lead to increased [...]

What Can You Do with a $500 Ad Budget?

December 17, 2009 in Advertising, Creative and Design, Marketing, Online Marketing, Public Relations, ROI, Social Media, That's Kinda Cool
Tags: DigitalBuzz, foogle.com, guerilla marketing, Marketing on a budget, McCann, McCann Erickson, online advertising, Optometrist, Small marketing budget, Whylie Eye Care, Whylie Eyes

Hey Whylie, you might want to get your Whylie eyes over here … we’ve got an idea for you! At most large ad agencies, if a potential client walked in the door with a $500 annual budget, they’d walk out and likely get mugged in the parking lot.  So give the folks at McCann Erickson’s [...]

One Maverick’s Take On Agency-Client Relationships

October 7, 2009 in Advertising, Lessing-Flynn, Marketing, ROI
Tags: ad agency, Ag Leader, agency client relationship, agency ROI, Dave King, jess held, Lessing-Flynn

When it comes to relationships between clients and agencies, I have worked both sides of the fence. During the past 10 years I have been the graphic designer, the business owner, the marketing manager and now VP client services with Lessing-Flynn.  I like to tell people I can’t hold a job, but honestly, in the [...]

AG is Getting More Popular, Proof in the Numbers

September 30, 2009 in Advertising, Agriculture, Marketing, ROI, That's Kinda Cool
Tags: Agriculture, college enrollment, college marketing, college recruitment, farmers, global food demands, iowa state university, isu, ISU College of Ag and Life Sciences, measuring marketing, ROI

My alma matter is growing.  I recently received a news release from Iowa State that reads ” ENROLLMENT AT 30 YEAR HIGH AT ISU COLLEGE OF AGRICULTURE AND LIFE SCIENCES.”  As a graduate of ISU I’m proud to see the college is keeping abreast of global changes, needs and providing curriculum to prepare students for [...]