What My Nine Year Old Taught Me About Image Branding

August 25, 2010 in Advertising, Branding, Lessing-Flynn, Marketing, Public Relations, Self Promotion
Tags: Advertising, Ben Roethlisberger, Big Ben, espn, image branding, Marketing, nfl, Pittsburg, Pittsburg Steelers, Steelers

Meet my nine year old daughter, Grace. She is a dynamic, energetic, athletic and extremely sharp girl, who is also extremely passionate about NFL football, and particularly, the Pittsburg Steelers.  Her room is painted gold, her bed displays the full NFL limited bedding collection and multiple posters, trading cards, super bowl and playoff caps adorn [...]

To Flip Cam or not to Flip Cam…

August 13, 2010 in blogging, Guerrilla Marketing, Iowa, Lessing-Flynn, Marketing, Self Promotion, Social Media
Tags: 48 Hour Film Project, 48 Hour Film Project: Des Moines, Adam Beecher, applied art, associate producers, blog, Des Moines, dsm: sushibomb, facebook, flip cam, GrassHorse, Lessing-Flynn, Professional Video, Screenscape Studios, video, video production, youtube

…that is the question. We create video content and have talked about the power of online video. Some video we create for us (Lessing-Flynn), some for our clients. We use flip cams for almost everything that highlights Lessing-Flynn on this blog, or capturing guerrilla marketing tactics for an event like DSM: SUSHIBOMB. We realize there [...]

Confessions of an Ad Agency

July 22, 2010 in Advertising, Des Moines, Iowa, Lessing-Flynn, Self Promotion, That's Kinda Cool, The Lessing-Flynn Intern
Tags: Advertising, Chris Hanson, Des Moines, interview, Iowa, Lessing-Flynn

So the folks at Lessing-Flynn asked me to come up with a blog idea. Well, I came up with one for the entire summer. What I’ve come to realize in a short time is that Lessing-Flynn always starts by telling a client’s story. Well, the employees at Lessing-Flynn have stories too, so why not get to know [...]

California Considers Advertising License Plates

July 19, 2010 in Advertising, Branding, Creative and Design, Marketing, Self Promotion
Tags: 2pac, california, department of motor vehicles, dmv, electronic license plates, license plates, non-traditional advertising, san francisco, senate bill 1453, smart plate, transportation, weird advertising

(press play, then read) California knows how to party, but will the lyrics change to California knows how to advertise?  The state of California is so broke the state legislature has passed Senate Bill 1453 and if the Assembly passes it, the new law would commission a study of electronic license plates for advertising and [...]

Worst of the Week: Jess Held at the NOVA Awards

May 14, 2010 in Advertising, Branding, Creative and Design, Des Moines, Event Marketing, Iowa, Lessing-Flynn, Marketing, Public Relations, Self Promotion, That's Kinda Cool, Worst of the Week
Tags: Ag Leader, american marketing association, Best of Show, Hellman and Associates, Iowa, jess held, Lessing-Flynn, Marsh U.S. Consumer, nova awards, pella corporation, Shazam, The Members Group, transvestite, Trilix

Never before has winning a marketing or advertising award led us to a Worst of the Week nominee … until today. The Iowa Chapter of the American Marketing Association held their annual NOVA Awards last night, recognizing some of the top results-driven marketing ideas in Iowa. The show, themed “Results are Beautiful” featured beauty queen [...]

Stop – Lurk & Listen

May 11, 2010 in Advertising, blogging, Des Moines, Iowa, Lessing-Flynn, Marketing, Online Marketing, Self Promotion, Social Media, Speaking Events
Tags: blogging, blogging tips, how to start bloggin, josh fleming, myentre.net, myentrenet, Social Media, social networks, starting a blog, stop - lurk and listen, stop lurk listen, webinar

What’s one of the first things you ever learned as a kid? Stop. Look & Listen. This was a great phrase to remember and has helped me avoid personal injury – at least on the streets. So you want to start a blog? That’s great to hear. As someone who has blogged since 2001 I [...]

Be Memorable

March 25, 2010 in Des Moines, Iowa, Public Relations, Self Promotion, Social Media, Social Media Capital of the World
Tags: 80-35, Andy Brudtkuhl, claire celsi, Crush it, Dallas Moore, Des Moines, Des Moines Music Coalition, foursquare, gary vaynerchuck, Jill Haverkamp, john pemble, Lessing-Flynn, mars cafe, Michael Libbie, Mr. Dallas J. Moore, onpitch, Paul Lessing, top gun

I stumbled into the aviators. I mean, when we photoshopped the Top Gun original photo, I agreed to be Goose (you know, the one who dies) because taking the role of Maverick, the main character, well, that’s not my style. I’m a little out there but try to stay somewhat humble. Plus, a Flynn has [...]

Paul Lessing: My Advertising Creed

March 15, 2010 in Advertising, Des Moines, Iowa, Marketing, Paul Lessing, ROI, Self Promotion, That's Kinda Cool
Tags: ad agency founder, Advertising, advertising creed, advertising motto, andrew carnegie, Des Moines, Iowa, Lessing Advertising Agency, Paul Lessing, ROI, The Melting Pot

I believe in personal service. Andrew Carnegie may be right in his belief that success consists in having the ability to have capable assistants, but my motto is: “Never intrust to a subordinate important matters where personal supervision will preclude costly mistakes.” Of every account handled by the Lessing Advertising Agency, I plan the campaign [...]

If You Can’t Tweet, You Might Get Beat.

March 10, 2010 in Lessing-Flynn, Marketing, Online Marketing, Public Relations, Self Promotion, Social Media
Tags: employment, facebook, job search, Lessing-Flynn, Social Media, social media footprint, social media ninja, twitter

Social media skills are becoming mandatory for career success and now, more than ever, mandatory to land a job.  The landscape of the job market today has no doubt shifted and that shift is favoring those who are social media savvy. Below are a sampling of job requirements on numerous sites: “Twitter and Facebook experience [...]

No Pain, Rogaine

February 15, 2010 in Iowa, Self Promotion, Social Media, Social Media Capital of the World, That's Kinda Cool
Tags: bald, Crush it, Gary Vaynerchuk, hair growth, hair regrowth, Iowa, new blog, no pain rogaine, passion, rogaine, shawn huyser, Social Media, Social Media Capital of the World

Meet Shawn Huyser. Now I’ve known Shawn for a long time. Good guy, people person, a guy with a lot to say and no platform in which to deliver that message. So I’ve been working on Shawn for over three years to get working on his online brand, to start blogging and as Gary Vaynerchuk [...]