Is Your Marketing Filled with Gobbledygook?

July 29, 2010 in Advertising, copywriting, Marketing, Online Marketing, Public Relations, SEO
Tags: cliches, copywriting, David Meerman Scott, Gobbledygook, good copywriting, jargon, NAMA, National Agri-Marketing Association

A few weeks ago, a couple of us road-tripped down to Kansas City for the National Agri-Marketing Association‘s annual conference. If you’ve never been there, it’s possibly the most talented group of results-oriented marketers around (and I’m only slightly kissing up to some of our clients who may be reading this). The keynoter was a [...]

How would you like your steak?

July 26, 2010 in Advertising, blogging, Direct Marketing, Marketing, Online Marketing, ROI, SEO, Smart Phones, Social Media, Traditional Media
Tags: A1 Sauce, Advertising, broadcast, claire celsi, Dell, Des Moines, direct mail, Django, email, facebook, josh fleming, Marketing, marketing ROI, outdoor, rss, steak, twitter, Valassis, youtube

“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]

Website of Dreams? Better Go the Distance

April 7, 2010 in Advertising, Iowa, Lessing-Flynn, Marketing, Online Marketing, SEO, Social Media, Traditional Media, Web Analytics
Tags: blog, des moines social media, facebook, field of dreams, go the distance, google, if you build he will come, iowa social media, james earl jones, kevin kostner, Lessing-Flynn, media, milwaukee, movie site, Paul Lessing, ray kinsella, search engine optimization, search engine rankings, SEO, shoeless joe jackson, Social Media, twitter, web site, web traffic

I wasn’t intending to go to the Field of Dreams movie site. I was on my way to Milwaukee heading east on Highway 20 and the sign for Dyersville caught me off guard. The stop would delay the journey, but how can you not stop at the Field of Dreams? I mean, it’s the freaking Field [...]

Fun with Web Analytics

February 8, 2010 in Lessing-Flynn, SEO, That's Kinda Cool, Web Analytics
Tags: bloggers, Des Moines, des moines ad agency, Iowa, iowa ad agency, Lessing-Flynn, lessingflynn.com, SEO

Bloggers looking for site traffic know that tagging their posts can increase traffic and SEO significantly. We’re no different, but the real fun is in the domains names we find visiting LessingFlynn.com. These domains reveal a variety of interesting people and companies visiting our Web site. When we look at our own Web site analytics [...]

Leveling the SEO Playing Field in Des Moines

February 4, 2010 in Des Moines, Iowa, Lessing-Flynn, SEO
Tags: conyers design, Des Moines, des moines ad agencies, fynn wright, google, innova ideas and services, Iowa, juls design, Lessing-Flynn, movement Inc., parallel site, pattee design, Performance Marketing, sally cooper smith and company, sayles graphic design, SEO, stealing web traffic, Strategic America, the integer group, the meyocks group, trilix marketing, ZLR Ignition

We’ve got an internal blog policy at Lessing-Flynn – never rip other ad agencies. That being said, I am not going to rip another ad agency, I am merely going to point out what they are doing and let you draw your own conclusions. Let me start by saying to our friends at Push Branding [...]