“Ag-Vocates” organize for Agchat.org

May 12, 2010 in 1, Agriculture, Non-Profit, Public Relations
Tags: @AgChat, admavericks, ag-vocates, Agriculture, agvocates, Bellana Putz, cattle, crops, farmers, healthy food, horses, HSUS, Jeff Fowle, livestock, Michele Payn-Knoper, Peta, rancher, Social Media, social media network, twitter

Whether or not you are involved in agriculture, you’ve probably heard in one form or another anti-agricultural groups such as PETA or HSUS attacking agriculturalists for one reason or another. These groups attack farmers and ranchers for administering medicines for routine herd health, for halter-breaking cattle and horses, and for producing healthy food in an [...]

New Ad Campaign launches during Beef Month

April 28, 2010 in Advertising, Agriculture, Branding, Lessing-Flynn, Marketing
Tags: beef check off, beef checkoff board, beef it's what's for dinner, Bellana Putz, bethany ridge angus, Better Home & Garden, Bon Appetit, certified hereford beef, Cooking Light, Country Living, ebersole cattle, ESPN Magazine, Every Day with Rachael Ray, Fareway, Food Network Magazine, Men’s Health, parenting, riesbeck's

Mmmmm, with spring comes the aroma of backyard grilling and the savory flavors of beef burgers and t-bone steaks on my grill. And while this menu is a staple in my house pretty much year around, the Beef Checkoff board is launching a consumer ad campaign during the month of May. Incidentally, May is also [...]

National Blog Post Recycling Day: AdMav Favorites

April 22, 2010 in Advertising, Iowa, Marketing, Smart Phones, Social Media
Tags: Ad Mavericks, Bellana Putz, Des Moines, digital recycling, earth day, Iowa, iPad, iPhone, jess held, josh fleming, Lessing-Flynn, national blog post recycling day, NBPRD, smart phone, spencer anderson, tom flynn

In order to do our part for Earth Day, we announced on Monday that we are starting a new national celebration in conjunction with Earth Day called “National Blog Post Recycling Day.” Other than the sentences you are reading now, we will be posting no “new” content on our blog. Grab your lap top, your [...]

Google Gets Traditional

February 10, 2010 in Advertising, Lessing-Flynn, Marketing, Online Marketing, Social Media, Traditional Media
Tags: Bellana Putz, bing, Eric Schmidt, google, Google Chief Executive Eric Schmidt, google search, microsoft bing, Social Media, super bowl, super bowl advertising, Traditional Media, twitter strategy, youtube channel

During the 3rd quarter of the Super Bowl, 106.5 million people if still engaged saw the Google commercial.  And if you’ve noticed, you haven’t seen many, if any Google T.V. commercials.  Owning 66% market share  Google Chief Executive Eric Schmidt has been quoted that Google has earned its dominant market share by the quality of [...]

Twitter for Dogs???

February 3, 2010 in Advertising, Iowa, Lessing-Flynn, Marketing, Online Marketing, Social Media, That's Kinda Cool
Tags: Advertising, australian shepherds, Bellana Putz, canine, dogs, Mattel, Puppy Tweet, Social Media, Susan Russo, tweet, twitter, Twitter for dogs

“I finally caught that tail I’ve been chasing.”  Yes, that’s what your dog will tweet about if you purchase Mattel’s newest innovation.  According to Mattel’s director of Marketing, Susan Russo “this capitalizes on two popular trends – the use of social media and real time communication, as well as peoples’ extreme love for their dogs.” [...]

Walters Leads Agriculture’s Social Media Charge

December 22, 2009 in Agriculture, Des Moines, Iowa, Social Media, That's Kinda Cool
Tags: @AgChat, @AndyVance, @bfreese, @CertAngusBeef, @chrisclaytondtn, @FarmandDairy, @jeffacaldwell, @JennBremer, @ShorthornToday, @Shortliner, @Willie1701A, Agriculture, Bellana Putz, Business Week, farmers, farmers and the internet, health insurance, John Walter, media industry news, people.com, Scott Mortimer, Social Media, social media superstars, successful farming, The Knot, TMZ, Wired.com, yahoo

http://tinyurl.com/yhjqm4h

It’s CRITICAL to get a name right!

September 15, 2009 in Advertising, Marketing
Tags: agriculure, Bellana Putz, CDC, hini, swine flu, Tom Vilsack, U.S. Agriculture, U.S. Agriculture Secretary, Vilsack

Get it right, call it H1N1! To all of the media folks out there, U.S. Agriculture Secretary Tom Vilsack, I and everyone related to the swine industry would prefer you call this virus H1N1 NOT swine flu.  Come on folks, help out the swine industry.  Unfortunately we have some very impressionable, uneducated consumers that are [...]

Beef brands. It’s just not on hides anymore.

September 1, 2009 in Advertising, Creative and Design, Marketing
Tags: 100% Natural Angus Beef, 100% Natural Angus Beef Hot Dog, advertising brand, AMA, american marketing association, Bellana Putz, brand packaging, Branding, cattle brand, company image, logo, Premium Natural Beef, Vivi's, ViVi's All Natural Hot Dogs

Let’s clear the air about branding. Two forms: an identification method used by cattlemen to mark the hides of their cattle either by hot or freeze branding a small symbol on the hide to indicate ownership. Whereas the the American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or [...]