Putting a Face on Your Marketing

August 6, 2010 in Advertising, CRM, Event Marketing, Marketing, Online Marketing, Public Relations, Social Media
Tags: central Iowa blogger breakfast, Event Marketing, lead generation, tweetup

With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases.  Even social media wonks have figured out [...]

Player of the Game: Heineken

March 23, 2010 in Advertising, Event Marketing, Marketing, Online Marketing, Social Media, That's Kinda Cool, Traditional Media
Tags: Advertising, Event Marketing, guerilla marketing, Heineken, integrated marketing, marketing media, Social Media, social media content, traditional marketing, Traditional Media

Imagine what would happen if your wife, girlfriend, boss or professor expected you to attend a poetry/classical musical event on the same day and same time as “the big game.”  That’s exactly what happened to more than 1,000 unsuspecting soccer fans in Italy when Heineken hatched their plan.  They enlisted a couple hundred accomplices to [...]

Online Tools For Your Event Planning

February 9, 2010 in Advertising, Event Marketing, Lessing-Flynn, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: Event Marketing, event planning, eventbrite, google maps, Lessing-Flynn, online events, slideshare, Social Media, Twtvite, Ustream

Event marketing continues to be a key focus for Lessing-Flynn as many of our clients are engaged in tradeshow strategy, customer, media and open house events.  There are many free tools available that make event planning easier, from planning through post event follow up.  Below are a few that I find to be great tools. [...]

Ag Leader Technology Kicks off 2010!

December 22, 2009 in Advertising, Agriculture, Event Marketing, Marketing, Public Relations
Tags: Ag Leader, ag leader dealers, ag leader technology, al myers, Event Marketing, matt darr, scott mckain

“Maverick missing in action?” “Where the Held ya been?” “Share some blog love, Jess!” Just a few of the jabs I’ve received the past few weeks from fellow Ad Mavericks.  I have actually had the pleasure and opportunity to work onsite with two clients who have recently hosted year end meetings. 2009 has been an [...]

Creative without Strategy

November 3, 2009 in Advertising, Marketing
Tags: creative without strategy, Event Marketing, flies, flies with signs, Humane Society of the U.S., Peta, strategery, strategic marketing, youtube

Here’s a new idea for all of you marketers charged with getting the attention of attendees at trade shows:  Why not attach little signs to flying insects so when you release them into the trade show hall and they land on people, people will see your message!  What a great way to catch people’s attention, [...]

Worst of the Week: Lazy Show Marketing

August 21, 2009 in Advertising, CRM, Marketing, Worst of the Week
Tags: bad marketing, brand image, Event Marketing, exhibitor, iowa state fair, lazy employees, lead generation, marketing strategy, trade show booth, trade show marketing, varied industries building

Last weekend, I spent a good part of the day at the Iowa State Fair with the family.  We took a quick stroll through the Varied Industries Building.  I wish I would have had my camera out to demonstrate – as there were several worst of the week candidates all in one building! According to [...]

Two AdMavericks on Internet Radio Today

August 12, 2009 in Lessing-Flynn, Public Relations, Social Media, That's Kinda Cool
Tags: claire celsi, Event Marketing, internet radio, iowa internet radio, jess held, josh fleming, macs world live, public relations princess

Lessing-Flynn’s  Jess Held @jessheld and Josh Fleming @admavericks will be guests of the PR Princess @ClaireCelsi today at 4 p.m. CST. Here is the PR Princesses blog post about today’s show. Tune into Mac’s World Live and please keep heckling to a minimum. We’ll be talking about event marketing and social media. Thanks for reading [...]

Lessing-Flynn – Keepin’ It Real At The 2009 NOVA Awards!

May 28, 2009 in Advertising, Agriculture, Lessing-Flynn, Marketing, That's Kinda Cool
Tags: 2009 nova awards, ad agency awards, AMA, AMA Iowa Chapter, american marketing association, crows, Event Marketing, nova awards, tradeshow marketing, Vermeer, vermeer 60th anniversary

The AMA Iowa Chapter honored some of Iowa’s leading marketing professionals at the 2009 NOVA Awards, held May 7, 2009, at the Holiday Inn & Suites in Jordan Creek. The 2009 NOVA Awards showcases marketing efforts during the last 12 months. Submissions were judged on five criteria — objectives, campaign budget, strategy, tactics, and results. [...]

Client Case Study on Event Marketing

April 23, 2009 in Advertising, Lessing-Flynn, Marketing
Tags: Event Marketing, iowa greenhouse, iowa landscape, iowa nursery, spring inspirations, timberpine

We recently started working with TimberPine Nursery & Greenhouse located just 15 minutes west of West Des Moines. What started as an adventurous part-time hobby for Lisa Mitchell and her family in 1994 on their Madison County farm has since evolved into a central Iowa’s largest nursery. Unlike a typical garden center, TimberPine offers over [...]