Posts Tagged ‘iowa social media’

When you live in the state of Iowa, more often than not, corn is mentioned in a conversation. Whether it’s farmers talking about the corn market, women at the grocery store comparing corn casserole recipes, people listening to the Heywood Banks I-80 Corn Song or  tv commercials about cellulosic ethanol made from corn. POET Energy launched several [...]

I wasn’t intending to go to the Field of Dreams movie site. I was on my way to Milwaukee heading east on Highway 20 and the sign for Dyersville caught me off guard. The stop would delay the journey, but how can you not stop at the Field of Dreams? I mean, it’s the freaking Field [...]

It’s not often that a Worst of the Week is so obvious, it jumps up and slaps you in the face. This week’s did!  In fact, it was so obvious that we debated if we should even bother with it. But hey, it’s Friday and we don’t want to think too hard! If you live [...]

Dear Mr. Kutcher: It’s not often that we use our blog to make such a direct appeal to a single individual.  In fact, we’ve never done it before.  But over the past week, we – as in Iowa and the the entire “fly-over country” of America – have been under attack by what appears to [...]

So I happened upon this great blog the other day, Fuel Lines – Fueling Ad Agency New Business Through Social Media, which is written by Michael Gass @michaelgass. Now I’m a sucker for a good blog about social media, and I’m a bigger sucker for smart ideas that capitalize on social media’s strength. According to StatBrain, [...]

Usually it’s politicians that can’t answer a question when asked. But Twitter users rarely answer the simple question “What are you doing?” I’ll admit it wouldn’t be quite as useful if everyone stuck to the initial question, in fact it’d be mind-blowingly boring.  Sorry, but I don’t care that you’re having scrambled eggs for breakfast [...]

I wanted to take a look at what Iowa companies were using social media. So I took the sage advice I once received from a digital czar – I Googled it. No luck, at least not on the first page and I tend to be impatient. So, here is a “list in progress” if you [...]

A few weeks ago – before the Super Bowl – I wrote about the MillerCoors’ 1SecondAd.com campaign where they were buying one second tv ads on local tv stations carrying the Super Bowl. Well, initial results are in. The campaign worked. Advertising Age reports that MillerCoors saw an 8.6% spike in sales during the week [...]

Hospitals have always been conservative marketers with very controlled messages. Medical Minutes. Health screenings. Warm and fuzzy t.v. ads. Did you ever think you’d see a hospital using tools like Twitter, Facebook or YouTube to help carry their message to their potential “customers.” Well, I haven’t seen it in Des Moines yet, but it’s getting [...]





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