How would you like your steak?

July 26, 2010 in Advertising, blogging, Direct Marketing, Marketing, Online Marketing, ROI, SEO, Smart Phones, Social Media, Traditional Media
Tags: A1 Sauce, Advertising, broadcast, claire celsi, Dell, Des Moines, direct mail, Django, email, facebook, josh fleming, Marketing, marketing ROI, outdoor, rss, steak, twitter, Valassis, youtube

“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]

Why Direct Marketers Struggle with Social Media

May 26, 2010 in Advertising, Direct Marketing, Marketing, Online Marketing, Social Media, Traditional Media
Tags: direct mail, direct marketing, email, email marketing, facebook, georgann smith, josh fleming, Linked In, ning, Social Media, target demographics, twitter, youtube

Imagine you’re a marketer that wants to reach a 35-45 year old male who has a household income of $100,000, has 3.2 kids, drives an SUV and lives in the Midwest. If you’re a good direct marketer you can do that in your sleep. Now trying to reach the same guy through social media. Sure, [...]

Who is The Des Moines Egotist?

May 17, 2010 in Advertising, copywriting, Creative and Design, Des Moines, Iowa, Marketing
Tags: ad agency, adam lackey, andrew clark, bit method, Cat Rocketship, Dan Fish, Des Moines, des moines egotist, Integer, Jason Lacava, josh fleming, justin brady, Love Scott, Matt Meszaros, Onpurpos, Revenge of the Nerds, Scott Rocketship, Shopper Culture, Strategic America, The Brand Chef, The Ogre, Tom Porter, Trilix

So I get this email. Click it and read it. Couple that with the fact that I’ve only been asked about the identity of The Des Moines Egotist ten times a day for the last two weeks. If you haven’t heard, there’s a new kid in town. A blog for all things creative in Des [...]

A Challenge to Des Moines’ Bloggers

May 13, 2010 in Des Moines, Iowa, Lessing-Flynn, Social Media, Social Media Capital of the World
Tags: admavericks, blog, blogging, blogging community, challenge, claire celsi, Des Moines, Jerry McGuire, Jerry McGuire mission statement, josh fleming, Lessing-Flynn, paris hilton, Silicon Prairie News, Social Media Capital of the World

NOTE: I apologize in advance to clients and non-bloggers for this post. While we try to keep in mind the perspectives of all of the audiences that visit our blog we know this post is pretty targeted to the blogging community in Des Moines. But, we do think there is value to be gained in [...]

Stop – Lurk & Listen

May 11, 2010 in Advertising, blogging, Des Moines, Iowa, Lessing-Flynn, Marketing, Online Marketing, Self Promotion, Social Media, Speaking Events
Tags: blogging, blogging tips, how to start bloggin, josh fleming, myentre.net, myentrenet, Social Media, social networks, starting a blog, stop - lurk and listen, stop lurk listen, webinar

What’s one of the first things you ever learned as a kid? Stop. Look & Listen. This was a great phrase to remember and has helped me avoid personal injury – at least on the streets. So you want to start a blog? That’s great to hear. As someone who has blogged since 2001 I [...]

Pay your kids to listen, not me

May 5, 2010 in Social Media
Tags: google alerts, Jason Falls, josh fleming, listening, Radian6, search.twitter, social media firms, TrackUR

I have four kids. That means someone is interrupting someone else every waking moment. To complicate things, my kids don’t always listen very well. They miss things I say because they are too busy interrupting their siblings, their mother and me. Because of this, my approach to listening at home has changed. Since I really [...]

Big Omaha + Social Media Case Study = Twitterview

May 5, 2010 in Advertising, Des Moines, Event Marketing, Marketing, Social Media, Speaking Events
Tags: big omaha, charitywater, Des Moines, drew oxide, foursquare, gary vaynerchuck, garyvee, guerrilla marketing, Iowa, Jason Fried, jeff slobotski, josh fleming, nebraska, Nerdy Thirty, omaha, oxide design, scott harrison, Silicon Prairie News, Social Media, social media case study, Tony Hsieh, twitterview, Wendy Townley

On Tuesday afternoon, I had the pleasure of doing the first ever AdMaverick’s twitterview with Big Omaha founder, Jeff Slobotski. Big Omaha is billed as “The culmination of the amazing entrepreneurial energy taking place within the Midwest” and is Silicon Prairie News’ (SPN) premier event. In 2009, the inaugural event brought together 400-plus entrepreneurs, innovators and [...]

Social Media 102

April 29, 2010 in Advertising, Marketing, Online Marketing, Public Relations, Smart Phones, Social Media, Speaking Events, Traditional Media
Tags: ad maverick, broadcast media, Chris Hanson, future of advertising, josh fleming, magazine, outdoor media, print media, public relations society of america, Social Media, social media 102, social media guru, Traditional Media

When I woke up this morning, I watched the news on this thing called a television. I listened to the car radio on my drive to work – during which I saw about 20 billboards. After lunch this afternoon I read three magazine articles. I actually held a printed magazine in my hand and turned [...]

National Blog Post Recycling Day: AdMav Favorites

April 22, 2010 in Advertising, Iowa, Marketing, Smart Phones, Social Media
Tags: Ad Mavericks, Bellana Putz, Des Moines, digital recycling, earth day, Iowa, iPad, iPhone, jess held, josh fleming, Lessing-Flynn, national blog post recycling day, NBPRD, smart phone, spencer anderson, tom flynn

In order to do our part for Earth Day, we announced on Monday that we are starting a new national celebration in conjunction with Earth Day called “National Blog Post Recycling Day.” Other than the sentences you are reading now, we will be posting no “new” content on our blog. Grab your lap top, your [...]

Ex-Presidents and Social Media

February 15, 2010 in Social Media, That's Kinda Cool
Tags: Al Gore, claire celsi, crayolablogging, Dwight Eisenhower, ex presidents, ferris bueller, George Bush Sr., George W. Bush, george washington, Grover Cleveland, Harry S. Truman, honest abe, I cannot tell a lie, I like Ike, JFK, Jimmy Carter, josh fleming, Millard Fillmore, point break, presidents day, ronald reagan, Social Media, tom flynn, Twitter Handle

Happy Presidents Day … which, unless you work for the state or for a bank, means very little. My apologies for the Point Break “Ex Presidents” reference, but thought a post about ex-presidents and social media might be fun. Yes, we went there. I was talking with fellow Ad Maverick (@tomflynn3) about which former presidents [...]