Posts Tagged ‘Marketing’
Meet my nine year old daughter, Grace. She is a dynamic, energetic, athletic and extremely sharp girl, who is also extremely passionate about NFL football, and particularly, the Pittsburg Steelers. Her room is painted gold, her bed displays the full NFL limited bedding collection and multiple posters, trading cards, super bowl and playoff caps adorn [...]
I’m going to have to pick on Stivers Ford during this post. I’ve been to their locations and have always been treated well and had a pleasant experience. Unfortunately for Stivers, that experience doesn’t translate in their marketing messaging. Worse yet, Stivers has so many messages in their marketing efforts it’s hard to know what the [...]
When you live in the state of Iowa, more often than not, corn is mentioned in a conversation. Whether it’s farmers talking about the corn market, women at the grocery store comparing corn casserole recipes, people listening to the Heywood Banks I-80 Corn Song or tv commercials about cellulosic ethanol made from corn. POET Energy launched several [...]
“How would you like your steak cooked?” You’ve heard this question, right? Whether it’s at Django or at your friend’s back yard cook out. Your answer is unique. There are many choices on how you have your steak prepared. Raw, bloody as hell, seared, rare, medium rare, medium, medium well done, well done and overcooked. Consumers [...]
The championship for brand supremacy in Iowa featured the The Iowa State Fair vs The Iowa Clinic. Want to know who won? Of course we are going to make you watch the video. Thanks to everyone who voted, tweeted, posted this to Facebook or simply told their neighbor! Updated Brackets: PDF Version JPG Version To engage [...]
I’m Ellen Held, and besides my name being a full sentence, I am the Lessing-Flynn summer intern. I have lived in Des Moines my whole life, and wouldn’t have it any other way. I love it here, though Denver is a close second. I started my internship a little late this summer. Studying abroad for [...]
] Alright, no time to watch the video? Come on, we worked hard on it! Alright, here are the results, with winners in bold and vote counts for each. Hy-Vee – 397 Votes vs. AE Dairy – 394 Votes (yes, it was that close) KCCI – 582 Votes vs. Wells Fargo – 199 Votes Iowa State Fair [...]
Advertising That “Comes Back”
(Reprinted from Agricultural Advertising)
Ads are like men — whether or not they can “come back” depends on where they have been and their record while away. And not this only — the time-worn assertion that an advertised article must “make good” means more than that the article must be right, and the business on the square; it means that the advertiser has nerve. He knows not brass, not check to bluff the thing through, but pluck and the nerves that hold; that as long as he’s in the game he has a chance.
One thing that puts a lot of advertisers out of the game is talk of “business depression” –Money scarce? No, sir. Nothing is scarce in this country. There is plenty of everything in business except Time, and, strange to say, time is the one thing that is periodically and unnecessarily wasted by giving up to that bugaboo “business depression.”
The advertiser whose ads come back in money and prestige, and all sorts of business success, is the man who isn’t afraid; the man who takes advantage of the other fellow’s scare to spend more money for publicity–to secure merchandise at scared-down prices–the man who smiles away the clouds of panic; the man who keeps his head cool and his feet warm.
And it is so with all sustained and continuous purpose–the ads go forth, not only to make good, but to “come back” manifold; in money. And in the best of all returns, the confidence and support of the public.
Women have more than established their presence in the world of social media. Some recent survey data of male and female use of social networks: Facebook: Male: 43% Female: 57% Delicious Male: 48% Female: 52% Flickr Male: 45% Female: 55% Myspace Male: 36% Female: 64% Ning Male: 41% Female: 59% Twitter Male: 43% Female: 57% [...]
My iPhone and I have been together for nearly 2 years. It has been a great relationship and I have loved deeply. Thought it was time to share my top 10 list of most used and recommended apps for marketers! Most of these apps I use weekly if not daily and most are free. Check [...]
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