Brand Experience Report 2009

January 5, 2010 in Advertising, Marketing, Online Marketing, Public Relations, ROI, Social Media
Tags: Brand Experience, online advertising, Online brand experience, Online Marketing, Razorfish, slideshare, social media tools

Still not a believer of how people interact with your brand online?  Page through this new research from Razorfish – a leading digital marketing firm.  They’re finding that consumers are using and interacting with brands online more than most think. And what happens next?  Those interactions and online experiences with your brand lead to increased [...]

Mothernature + Email = Event Success (???)

December 28, 2009 in Advertising, Agriculture, CRM, Event Marketing, Iowa, Lessing-Flynn, Online Marketing, Public Relations, Social Media
Tags: Advertising, Agriculture, bred heifers, cattle sale, club calves, dunlap sale barn, farming, Online Marketing, roecker cattle

40 mph winds, 21″ of new snow, road advisories all over the Midwest and a cattle sale scheduled on Sunday December 27 is a recipe for disaster and by far a cattlemen’s worst nightmare. Luckily, “you’ve got mail,” e-mail that is to inform you of an event postponement. My husband and I raise, buy and [...]

Butterfingers, Balloons and Hoaxes

October 19, 2009 in Advertising, Marketing, Online Marketing, Social Media
Tags: advertising hoax, balloon boy, butterfinger, butterfinger campaign, highlight midwest, hoax, Online Marketing, seth green, Social Media, viral video

First there was the news that actor, Seth Green was mugged in a parking lot. The news media conveniently had this security camera video of the “crime”. Then there was this video that showed him freaking out after he was mugged. The mugging story was picked up by news outlets and the “freak-out” video spread [...]

Marketing on a Shoestring … er, T-shirt?

September 9, 2009 in Advertising, Marketing, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: Advertising, blog, brand advocates, flickr, iwearyourshirt, Marketing, Online Marketing, pancheros, SmartyPig, smash t-shirts, Social Media, t-shirt marketing, The Identity Group, tom flynn, tough economy, twitter, Ustream, youtube

File this one under “no idea is a dumb idea.”  A guy named Jason Sadler started the website Iwearyourshirt.com.  Well, it’s not just a website.  Basically it’s a mini social marketing media.  Every day of the year, companies can sponsor a day on the site’s calendar.  On that day, Jason will wear a t-shirt provided [...]

Five things all online marketers should know

September 8, 2009 in Advertising, Marketing, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: 80/35, content management, Des Moines Families, extremely social, Facebook aps, facebook fan page, Facebook HTML applications, global reach internet productions, Jill Haverkamp, josh fleming, Kelly Moore, ning, ning.com, Online Marketing, precisionag, quantcast, siteviz, Social Media, Tweet Deck, twitter

If you spend enough time doing whatever it is you do for a living, you become pretty knowledgeable on your industry. Take for example, my buddy Gene. As a guy who distributes wine throughout the Midwest, Gene knows his craft. He can tell you about the winemakers for every single bottle they sell, where the [...]

Southern Comfort: 100 Proof and 100% Online

August 6, 2009 in Advertising, Lessing-Flynn, Marketing, Online Marketing, Social Media, That's Kinda Cool
Tags: Advertising, advertising campaign, alcohol advertising, booze advertising, Brown-Forman, facebook, liquor advertsing, marketing to young adults, Online Marketing, Online media budget, Social Media, Southern Comfort, twitter, youtube

Ad Age recently reported that liquor marketer Brown-Forman has decided to shift all of its $10 million media marketing budget to the onlineworld. Last year, nearly 75% of that budget  was spent in print and cable tv, where they were so much competition that they were often being played in the same tv ad pods [...]

Complimenting the Compliment Guys

August 4, 2009 in Advertising, Marketing, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: brett westcott, brightside tour, cameron brown, coleman, compliment guys, evian babies, facebook, kodak, Online Marketing, Purdue, purdue university, youtube

This summer we’ve all praised our favorite summer campaigns for various reasons here on the blog.  From the Evian babies, to Coleman camping products, and of course Little Debbie (we’re anxiously awaiting those delectable little muffins).  But I have to say that Kodak’s “Brightside Tour” with the Compliment Guys is easily my favorite.  They’re two [...]

Lessing-Flynn Advertising – Still Innovative at 102 Years Old

July 22, 2009 in Advertising, Lessing-Flynn, Marketing, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: 100 year old agency, ad agency, Advertising, blog, blog ranking, Lessing-Flynn, Online Marketing, Social Media, technorati, top blogs

Earlier this month we announced that Technorati, a leading blog directory and search engine, had ranked Lessing-Flynn’s Ad Mavericks blog in the top 1.07% of over 70 million blogs they track worldwide.  We’re once again proud to announce that the blog has cracked the top 1% and ranks at 0.9%. Check out the press release. [...]

Rollin’ With Evian

July 6, 2009 in Advertising, Marketing, Online Marketing, Social Media, That's Kinda Cool
Tags: baby, baby advertising, evian, evian campaign, evian live young, facebook, Online Marketing, Social Media, viral video, youtube channel

I hate the idea of buying water. I mean, I can get that out of my tap. Ever notice the number of water fountains are diminishing? I might be changing my tune. How does drinking Evian make you feel? That’s the question posed by one of the most popular bottled water brands out there, Evian. [...]

How to save the newspapers

June 29, 2009 in Advertising, Marketing, Online Marketing, Social Media
Tags: ad networks, casale media, craig's list, death of the newspaper, gannett, online advertising, online demographics, Online Marketing, rocky mountain news, tech crunch, ted's coney island, tribal fusion, tribune company, twitter, USA Today

I got my start in newspapers. The thrill of driving around town all day selling ads and then racing back to the office to lay out the ideas I just pitched was great for my early 20-something mind. There are days that I miss that experience. Oh, how the mighty have fallen. The demise of [...]