“Ag-Vocates” organize for Agchat.org

May 12, 2010 in 1, Agriculture, Non-Profit, Public Relations
Tags: @AgChat, admavericks, ag-vocates, Agriculture, agvocates, Bellana Putz, cattle, crops, farmers, healthy food, horses, HSUS, Jeff Fowle, livestock, Michele Payn-Knoper, Peta, rancher, Social Media, social media network, twitter

Whether or not you are involved in agriculture, you’ve probably heard in one form or another anti-agricultural groups such as PETA or HSUS attacking agriculturalists for one reason or another. These groups attack farmers and ranchers for administering medicines for routine herd health, for halter-breaking cattle and horses, and for producing healthy food in an [...]

Worst of the Week: Michigan Meatout Day

March 19, 2010 in Public Relations, Social Media, Worst of the Week
Tags: ag day, Ag week, Agriculture, beef, beef industry, beef magazine, chet culver, facebook group, fail, farm, governor or michigan, HSUS, Iowa, jennifer granholm, michigan, michigan meatout day, national steak out, Peta, stupid, Worst of the Week

Imagine Iowa Governor, Chet Culver doing a press conference announcing that for one day every year Iowans should not eat corn products. With as many people who grow corn in the state a day without corn would create serious problems for the agriculture industry, the image of our state and Culver’s chances of a second [...]

Worst of the Week: Katie Couric and CBS News

February 12, 2010 in Agriculture, Public Relations, Worst of the Week
Tags: Agriculture, animal antibiotics, CBS News, Coalition to Support Iowa's Farmers, farming, Ginsu knives, HSUS, Iowa Farm Bureau, Jethro's, katie couric, National Pork Board, Peta

Well, it’s sweeps week … the month-long television show ratings period that determines how many people are watching which shows – and sets tv advertising rates for the next several months.  We all know the routine: both tv networks and their local affiliates drag out the most sensational headlines they can invent to snag eyeballs. [...]

Duh, get permission

January 7, 2010 in Advertising, Marketing
Tags: carrie underwood, Freddit Stollmack, michelle obama, MSNBC, obama, oprah winfrey, Peta, tyra banks, Weatherproof

This seems pretty elementary to me, like from a textbook in PR 101 college class on ethics, consent and common courtesy. Yep, the attention whoring folks at PETA thought it would be a good idea to put First Lady, Michelle Obama next to other anti-fur stars; Carrie Underwood, Oprah Winfrey and Tyra Banks in their anti-fur [...]

Creative without Strategy

November 3, 2009 in Advertising, Marketing
Tags: creative without strategy, Event Marketing, flies, flies with signs, Humane Society of the U.S., Peta, strategery, strategic marketing, youtube

Here’s a new idea for all of you marketers charged with getting the attention of attendees at trade shows:  Why not attach little signs to flying insects so when you release them into the trade show hall and they land on people, people will see your message!  What a great way to catch people’s attention, [...]

Worst of the Week: DDB and World Wildlife Federation

September 4, 2009 in Advertising, Marketing, Public Relations, Worst of the Week
Tags: AdFreak, bad advertising, bad publicity, Brazil, Cannes International Advertising Awards, ddb, Peta, poor taste, probono, World Wildlife Federation, Worst of the Week

We had several nominees for worst of the week this week, but it’s been awhile since we’ve had such a hands-down “winner”.  Joint congratulations goes out to DDB (one of the world’s largest ad agencies) and World Wildlife Federation. The Brazilian offices of both thought using the tragedy of 9/11 would be a good idea [...]

It’s the debut of Food Inc.

June 11, 2009 in Agriculture, Lessing-Flynn
Tags: Agriculture, buy local, Community Supported Ag, CSA, farmers, farmers market, farming, food inc, food movie, h1n1 flu, HSUS, Humane Society, local food, organic food, Peta

If you’re in agriculture and receive one of the many e-newsletters or review ag websites, you’ve probably been exposed to the fact that the movie, Food Inc., will open in select theatres on Friday, June 12.  The buzz? Ag enthusiasts are curious, scared and even worried if this movie will exploit the industry.  And why [...]

Worst of the Week: PETA

June 5, 2009 in Advertising, Marketing, Worst of the Week
Tags: Advertising, bad advertising, bad PR, Peta, Peta advertising

This might be a little too deep for a Friday, but file this one under “any PR is good PR” philosophy of the radical wing of marketing.  PETA (People for the Ethical Treatment of Animals) recently tried to further their own cause by piggybacking on the story about the abortion doctor in Wichita who was [...]