Battle of the Brands: The Final Four

June 30, 2010 in Advertising, Battle of the Brands, Branding, Des Moines, Iowa, Lessing-Flynn, Marketing
Tags: Lessing-Flynn, Des Moines, jess held, jordan bloodsworth, Marketing, Iowa, tom flynn, Chris Hanson, connor flynn, joe rosenberg, timberpine, hy-vee, wells fargo, Jim Spoerl, iowa state fair, KCCI, Jill Haverkamp, Blank Park Zoo, Ag Leader, AE Dairy, Silicon Prairie News, Dwolla, storey kenworthy, john pemble, Mike Wagner, White Rabbit Group, Katie Ketelsen, battle of the brands, brands, the iowa clinic, iowa health system, the final four, Stacy Rose, Geoff Wood, Kendra Kelly, Chris Abrahamson, Elenn Held, Joel Clifton, Cheri Bustos, on pitch media, Ben Milne, ARAG, Marc Hollander, Davis Brown Law, Des Moines Nomade, DMNKOTB, Jessica Reis, caddyshack

] Alright, no time to watch the video? Come on, we worked hard on it! Alright, here are the results, with winners in bold and vote counts for each. Hy-Vee – 397 Votes  vs. AE Dairy – 394 Votes (yes, it was that close) KCCI – 582 Votes vs. Wells Fargo – 199 Votes Iowa State Fair [...]

National Blog Post Recycling Day: AdMav Favorites

April 22, 2010 in Advertising, Iowa, Marketing, Smart Phones, Social Media
Tags: Ad Mavericks, Bellana Putz, Des Moines, digital recycling, earth day, Iowa, iPad, iPhone, jess held, josh fleming, Lessing-Flynn, national blog post recycling day, NBPRD, smart phone, spencer anderson, tom flynn

In order to do our part for Earth Day, we announced on Monday that we are starting a new national celebration in conjunction with Earth Day called “National Blog Post Recycling Day.” Other than the sentences you are reading now, we will be posting no “new” content on our blog. Grab your lap top, your [...]

Ex-Presidents and Social Media

February 15, 2010 in Social Media, That's Kinda Cool
Tags: Al Gore, claire celsi, crayolablogging, Dwight Eisenhower, ex presidents, ferris bueller, George Bush Sr., George W. Bush, george washington, Grover Cleveland, Harry S. Truman, honest abe, I cannot tell a lie, I like Ike, JFK, Jimmy Carter, josh fleming, Millard Fillmore, point break, presidents day, ronald reagan, Social Media, tom flynn, Twitter Handle

Happy Presidents Day … which, unless you work for the state or for a bank, means very little. My apologies for the Point Break “Ex Presidents” reference, but thought a post about ex-presidents and social media might be fun. Yes, we went there. I was talking with fellow Ad Maverick (@tomflynn3) about which former presidents [...]

Here’s a Holla for Dwolla

December 21, 2009 in Iowa, Lessing-Flynn, Public Relations, Social Media, That's Kinda Cool
Tags: Blue Compass Interactive, brand advocates, Catchfire Media, des moines register, des moines social club, DM Evolve, Dwolla, entrepreneurs, Foundry Coworking, greg anfinson, highlight midwest, josh fleming, juice, lava row, Lessing-Flynn, Measured Intentions, Power Surge, Silicon Prairie News, technology association of Iowa, tom flynn

Building brand advocates within the first few weeks of being a live Web site is unheard of. Until now. Let me introduce you to Dwolla. I first heard about Dwolla while I was at Highlight Midwest and ever since then I’ve been impressed by what I’ve seen. The start up company’s business model might be one of [...]

Worst of the Week: Pepsi AMP

October 16, 2009 in Advertising, Worst of the Week
Tags: Advertising, amp energy drink, amp up before you score, iphone app, Marketing, pepsi, pepsi amp, tom flynn, twitter

Unless you’ve been hiding in a cave for the past week, there’s a good chance you’ve heard about the new iPhone App released by Pepsi under its AMP energy drink brand.  The “AMP UP before you score” application is a cheeky attempt to appeal to the AMP brand’s core audience of young males by providing [...]

Marketing on a Shoestring … er, T-shirt?

September 9, 2009 in Advertising, Marketing, Online Marketing, Public Relations, Social Media, That's Kinda Cool
Tags: Advertising, blog, brand advocates, flickr, iwearyourshirt, Marketing, Online Marketing, pancheros, SmartyPig, smash t-shirts, Social Media, t-shirt marketing, The Identity Group, tom flynn, tough economy, twitter, Ustream, youtube

File this one under “no idea is a dumb idea.”  A guy named Jason Sadler started the website Iwearyourshirt.com.  Well, it’s not just a website.  Basically it’s a mini social marketing media.  Every day of the year, companies can sponsor a day on the site’s calendar.  On that day, Jason will wear a t-shirt provided [...]

Lessing-Flynn Announces Interactive Division – Names Josh Fleming Interactive Marketing Director

February 9, 2009 in Advertising, Lessing-Flynn, Marketing
Tags: dice.com, interactive, jess held, josh fleming, Lessing-Flynn, the integer group, tom flynn

Here are the excerpts from our recent press release: In response to a rapidly accelerating demand for web and online advertising capabilities, Lessing-Flynn has launched a new division of the firm designed to help clients develop marketing strategies and programs using the web and other interactive technologies. “We’ve been helping clients with websites and other [...]